
A night at the theatre: Birmingham Repertory Theatre Company's 2009 revival of Caryl Churchill's Serious Money
UPDATE (5 AUGUST): Up to 103 comments now, and Ms. De Sisto’s response? “It seems that Bank of America can’t, in fact, spare one of their 300,000 global employees to reply any time soon to any of the points raised (many of which were great: thanks for that),” writes Guardian editor Andrew Dickson. “I guess you can draw your own conclusions about how seriously they take the project of improving cultural understanding if they can’t find time to get involved.”
***
It’s bracing to hear from a corporate executive on corporate arts funding: that is, Bank of America Merrill Lynch’s Rena De Sisto in yesterday’s Guardian. Ms. De Sisto, identified as a “global arts and culture representative,” offers a few rare thoughts from her businessperson’s perspective as government funding for the arts in the UK is now under the knife, and discusses rather specifically how the company perceives its role as a supporter of the arts. Ms. De Sisto writes:
Companies have many people to answer to – shareholders among them – and must extract sound business benefits, such as access for employees, brand visibility and client outreach opportunities. … That said, companies have an obligation not to interfere in artistic matters. And more companies need to learn what support for the arts can do for their company. These may include connecting to existing or potential customers; creating benefits for employees; providing arts education to tomorrow’s workforce; being a good corporate citizen; creating a more culturally aware society; enriching the community it is doing business in. Or perhaps all of these things.
Noble words, as is Ms. De Sisto’s assertion that the reconceived financial services giant recognizes that it has “a vested interest in improved cultural understanding. In fact, one of the most compelling reasons for corporations to invest in the arts is its power to create greater cultural understanding. Problems of economic stability, standards of living, the environment, peace and prosperity among nations and peoples all require a foundation of cultural understanding and tolerance to progress towards solutions.” (Ms. De Sisto, by the way, sits on the board of Opera America, so I suppose revivals of Fidelio and La Boheme must push these noble goals along somehow. I enjoy these operas too, but how either of them will be efficacious in mitigating diesel emissions or providing a solution to the civil wars in Darfur is beyond me, as I assume it would be beyond Beethoven and Puccini.)
We should be glad that Ms. De Sisto contributes to a transparency, to use that benighted word, of a corporation’s motivations for arts giving, even if it provides little comfort to artists who have a less instrumental conception of the arts. And from her perspective, it’s hard to argue with. True, a corporation’s primary responsibility is to its shareholders, and she outlines the obligations that inhere to that responsibility. She also rather lightly treads over the question of “an obligation not to interfere in artistic matters”: indeed. And the best way to meet that obligation is to maintain an arm’s-length attitude to any work or company that might mitigate the corporation’s desire to connect to their customers, create new employee benefits or even “enrich a community.” Better not to fund at all, than to dictate aesthetics.
Community is yet another benighted word, which will have different meanings to corporations, governments and individuals. To the immediate point, a “community” to a corporation is a market: a pool of existing and potential customers; so is the audience, then, for the art work.
I wish I could work up an angry anti-capitalist rant here, but there’s not much point, especially when the left-progressive lukewarm-socialist community shares so many similar goals for art — arts education, economic stability, hand-wringing concern for “the environment,” a more culturally-aware society (whatever that is) and of course cultural understanding and tolerance. Very nice. Wiser minds than mine are on the subject, as the nearly 90 comments on the post (at this hour) attest. As I’m currently fundraising for What She Knew, I read this with some amusement, but little hope that sexy Jocasta, as she ecstatically straddles her son’s loins, bears his children then stabs herself in her womb, will much appeal to Bank of America Merrill Lynch’s executives, though I suppose I could be wrong. I am most reminded here, as I prepare for this eight-performance run (total potential BAML customers: 400, if we sell out every night) in December, of British dramatist John Whiting’s words, which seem to have a vague application to the issue:
No art exists by any man’s favour. Public entertainment certainly does so, but art exists in its own right as something worth doing for its own sake. A play, like any other created work, must have the arrogance of its convictions. …
A playwright must not think that he will extend his audience beyond that of the novel or poetry. It was a mistake to see the theatre as a popular art. It may have been fifty years ago, but new mediums have changed all that. The play must now be directed towards a specialised audience. That may well be the theatre’s salvation. … In all ways it must become smaller, but more concentrated.